Facebook Donate Now Button
Posted on Wednesday, November 18, 2015
Most nonprofit organizations have an online presence through a website, Facebook, Twitter, Instagram or Pinterest to connect to their supporters and the community. Facebook provides an additional tool for charities with a “Donate Now” button.
In December 2013, Facebook partnered with 19 nonprofits to add a “Donate Now” button to the top of their Pages and bottom of their News Feed posts. The nonprofits included in the partnership are Oxfam America, Donors Choose, LIVESTRONG Foundation, Leukemia & Lymphoma Society, Water.org, The Nature Conservancy, Malaria No More, Girls Inc., World Wildlife Fund, Boys & Girls Clubs of America, ASPCA, RAINN, St. Jude Children’s Research Hospital, American Cancer Society, Blue Star Families, UNICEF, Kiva, United Nations World Food Programme, and The Red Cross.
In August 2015, Facebook expanded the “Donate Now” option to all nonprofits.
“We are excited to introduce a new “Donate Now” call-to-action option on both link ads and Pages. Now, it’s easier than ever for nonprofits to connect with people who care about their causes and encourage them to contribute through the website of their choice.”
For nonprofit organizations that Facebook has partnered with, the “Donate Now” button opens up a window within Facebook allowing donors to enter their credit card information and make a donation within the page. 100% of donations made through Facebook are given to the nonprofit. For nonprofits that are not partnered with Facebook, the “Donate Now” button opens a window stating that the organization is “Not endorsed by or affiliated with Facebook.” The donor can click the “Continue” button on the window that redirects to the organization’s external website where the donor can complete the donation. Although the “Donate Now” button on nonaffiliated organizations does not allow for direct donations, it is an additional tool for nonprofits to use to guide donors to their websites and increase awareness of their mission.
See our blog on Contribution Substantiation to make sure your organization following its responsibilities when it comes to contributions.
Posted by: Carrie Minnich, CPA
Posted in Mission Minded Nonprofits
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