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Glean Critical Information From Departing Employees
Get to the heart of the matter. If you want the truth about your company, ask people on the way out. Exit interviews can deliver…
Become a Winner by Avoiding These 5 Mistakes
Establishing a winning position in the marketplace is obviously critical to your company's success. That position, however, must be…
The Source of a Satisfied Customer
Quality is undeniably the single most important facet involved in retaining your clientele. Improving satisfaction is critical to…
Caution Is the Cornerstone of Comparative Ads
Not that long ago, it was considered distasteful to mention a competitor's name or show its trademark in ads. Instead the…
Avoid Damage From Disgruntled Ex-Employees
Termination is always painful whether it's for cause or part of a business slump. Employees who are fired or laid off often have…
Pick the Right Trademark
When you create a brand name, the relative strength of the words you choose directly affects how well you will be able to protect the…
Six Keys to Successful Change in the Workplace
Employees generally hate change. Whether it's a merger or restructuring, or a simple change in the color of the office, studies…
Winning Ways to Compare Products in Advertising
Comparative advertising is legal as long as it's truthful. But the truth can be a difficult concept and competitors often sue for…
Turn More Salespeople into Superstars
A process is a series of related steps that lead to a desired result. If members of your sales are out of sync, having a formal…
Watch the Language in Employee Handbooks
Your company needs an employee handbook or personnel manual to ensure that everyone understands the policies, procedures and rules. An…
Disclaimer: The information contained in Dulin, Ward & DeWald’s blog is provided for general educational purposes only and should not be construed as financial or legal advice on any subject matter. Before taking any action based on this information, we strongly encourage you to consult competent legal, accounting or other professional advice about your specific situation. Questions on blog posts may be submitted to your DWD representative.