Mission Moment

Posted on Wednesday, October 17, 2018

Nonprofit organizations exist for a purpose, their mission.  Whether it be related to children, reading, animals or religion, an organization’s mission is what drives everything an organization does.  The organization’s staff is responsible for carrying out the mission through their daily activities but the board of directors is ultimately responsible for advancing the mission.

One way to remind your board of the reason that they are there is to include a mission moment in your board meetings.  A mission moment can be a specific story of how your organization’s programs helped a client or provide insight on specific program activities.  It should connect to feelings and provide inspiration.  This helps board members feel more connected to your organization.  It also helps them better understand your organization’s work so that when they are asked by outsiders about your organization, they can clearly communicate the organization’s mission through stories.  People are better able to understand an organization’s work through real life examples of how the organization is changing lives and are ultimately more likely to support your organization.

Consider adding a mission moment to your board meeting agenda.  Take just a few minutes to share specific examples of how your organization is making an impact in your community.

Posted by: Carrie Minnich, CPA

Posted in Mission Minded Nonprofits

Disclaimer: The information contained in Dulin, Ward & DeWald’s blog is provided for general educational purposes only and should not be construed as financial or legal advice on any subject matter. Before taking any action based on this information, we strongly encourage you to consult competent legal, accounting or other professional advice about your specific situation. Questions on blog posts may be submitted to your DWD representative.

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