Blog Archives
Cadillac Plans Ride in Under the Affordable Care Act
While the Affordable Care Act (ACA) required minor changes to most middle-of-the-road employer health plans, there is one type of plan…
Tailor Marketing to Your Competition
One of the best sources of marketing information is just around the corner. The late Sam Walton, founder of Walmart, would regularly…
Genetic Nondiscrimination Law Affects Many Work Practices
Take steps now to avoid running afoul of the Genetic Information Nondiscrimination Act (GINA), which prohibits discrimination…
Managing Technical Employees Can Take Special Understanding
Some students take to mathematics and other technical concepts at an early age -- and these skills can put them on a path to great…
Broaden Your Sales Circle with 4 Simple Steps
If you're like most sales professionals, you probably spend much of the day keeping your existing customers happy. Because…
A Winning Press Kit Helps Spotlight Your Company
Every company benefits from good publicity. That's why you shouldn't wait for reporters to come to you. Create a press…
Spin E-Mail Addresses Into Gold
The Internet is one of the best devices your company has to target new customers and keep your existing clientele happy. But before you…
Smart Internet Strategies Can Increase Sales
The Internet has created a new set of challenges for your sales department. The opportunities go far beyond simply taking orders on a…
Find Your Company’s USP
Every company has its good and bad points, yet some business owners spend so much time trying to eliminate weaknesses that they never…
Trim Training Costs With a Playbook for Employees
For most businesses, it's time-consuming and expensive to bring new employees up to speed and train existing employees to perform…
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