Key Items of Communication for Nonprofit Organizations

When nonprofits communicate with the public, it’s essential to share clear, compelling information that builds trust and encourages support.  Whether you are introducing a new nonprofit or have been around for years, here are some important items about your organization to share with the public.

Mission and Vision

Your mission statement should clearly define the purpose and the cause the organization is championing while your vision is the long-term impact or change the organization aims to achieve.

Values and Philosophy

Explain the core values guiding the organization’s work.  Highlight principles that differentiate the nonprofit, such as inclusivity, integrity, or sustainability.

Programs and Services

Detail the specific programs, services, or initiatives the organization offers.  Provide examples or stories that show how these programs benefit the community.  Who do you serve?  Where do you serve?  How do you serve?

Impact and Success Stories

Share measurable outcomes, such as statistics, reports, or testimonials showing the difference the nonprofit is making.  How many people did you serve?  How do your services impact the community?  Use storytelling to humanize the cause and connect emotionally with the audience.

Financial Accountability

Explain how donations and funding are used, ensuring transparency about where the money goes.  Consider sharing annual reports, financial statements, or third-party evaluations (e.g., Charity Navigator ratings).  Nonprofit organizations are required to make their Form 990 for the last three years available to the public but are not required to make financial statements public.  Your organization may choose to make additional documents available to provide additional transparency.

Leadership and Team

Introduce key members of the organization, including leadership, staff, and board members.  Share their qualifications and commitment to the mission to build credibility.

How to Get Involved

Provide clear ways for the public to support the organization, whether through donations, volunteering, advocacy, or partnerships.  Make calls to action prominent and easy to follow.

Upcoming Events and Initiatives

Inform the public about events, campaigns, or milestones.  Encourage participation in these activities to build community engagement.

Partnerships and Collaborations

Highlight partnerships with other organizations, businesses, or community groups to show collaboration and a broader impact.  Most funders appreciate nonprofits working together on projects.

Contact Information and Accessibility

Ensure that the public knows how to reach the organization with questions or concerns.  Make it easy for supporters to connect through multiple channels, such as social media, email, or phone.

However you are communicating, whether it be through website, social media, your annual report, or in-person presentation, making sure that as many people know about your organization as possible will help build trust and encourage support and engagement with your organization.